DAA to Senate: For Consumer Choice, Build on What Already Works
WASHINGTON, D.C. – Rather than embrace recent browsers, implementations from Microsoft and Mozilla that undermine the balance in today’s ad-supported Internet ecosystem, lawmakers and technologists...
View ArticleSenate Overlooks Major Defects in Internet Tax System
Legislation Gives New Taxing Powers to Any State, US Territory and over 550 Tribal Organizations Washington, DC, May 7, 2013 – Senators today passed a new Internet sales tax system that grants state...
View ArticleDMA and Leading Advertising and Marketing Industry Groups React to W3C...
July 16, 2013 - The Direct Marketing Association (DMA), the 4A’s, the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Digital Advertising Alliance (DAA), the...
View ArticleDMA Announces Development of New Pro-Consumer Standards for Retail Data Use
Aims to Enhance Consumer Trust and Foster Innovation July 17, 2013 — As the champion of the responsible data-driven marketing that fuels our digital economy and lifestyle, the Direct Marketing...
View ArticleDMA and Winterberry Group Outline New ‘Rules of the Road’ for Data Stewardship
Joint Study Challenges Marketers to Act Responsibly In order to Grow Consumer Trust and Boost Revenue New York, NY, July 18, 2013 — The Direct Marketing Association (DMA), in partnership with...
View ArticleDigital Advertising Alliance Unveils Program to Provide Consumer Privacy...
New guidance for apps, location, and personal directory data usage hailed as imperative to transparency in mobile world by nation’s largest media and marketing associations July 24, 2013 – The...
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